h o l l a b a c k !
‘Stop Normalising Street Harassment’ is an intruding campaign. Women encounter offensive street harassment on a daily basis, it interrupts their life and there is no way of unhearing or unseeing it. These posters intend to do the same; they interrupt the viewer’s life. A deliberate effort was made to make the statements blend in with the streets reinforcing the fact that street harassment is normalised and is now almost ‘part of the streets’. As somebody who has experienced street harassment I was able to really get stuck into this campaign and channel personal feelings.
This project was chosen to feature in the new independent femininity magazine ‘Donna’.
M Y W O R K
s h i f t
‘Shift’ was a campaign created for a brief set by Theirworld and WWP. Shift is a concept campaign created to raise awareness, attract sponsers and ultimately help women and girls across the globe with education though technology. The campaign extends beyond what is shown here, including a launch event in NYC. Equal rights and feminism is something I hold close to my heart; creating this concept was something I took great pride in.
r e t h i n k
This longcopy campaign was formed out of a very deep and personal interview I conducted with a recovering gambling addict. His words were so truthful and honest, they were so genuine, it only seemed natural to create a longcopy peice from them. Admitting to an addiction is about truth and honestly, it's about matter of fact; this is what this campaign reflects. It is genuine and this makes the campaign more relatable to those who it is reaching out to. Understanding others and reaching out to help them is something I endeavour to show throughout my work.
h a n g u p h o m o p h o b i a
‘Hang Up Homophobia’ was the result of a brief set by the Professional Footballers Association that aims to tackle homophobia in the locker rooms at playing grounds. This piece of work went on exhibition in Manchester. Homophobia is a huge problem in football and something that is often overlooked thus it is important to me that this campaign translates.
a u d i
This Audi campaign was created before the law was passed legalising same-sex marriage in the UK. By making such a statement an ethical character was created for Audi, giving a sense of humanity to the brand. Equal rights and taking a stance is something I actively work towards throughout my creations.
a u d i
This Audi campaign was created before the law was passed legalising same-sex marriage in the UK. By making such a statement an ethical character was created for Audi, giving a sense of humanity to the brand. Equal rights and taking a stance is something I actively work towards throughout my creations.
a u d i
s a n t a n d e r
This light hearted and fun campaign aims to encourage young people to save money. The insight behind this piece of work is that the ultimate goal for many young people is to travel and see the world.
p e u g e o t
Focusing on an insight that found people don't link peugeot and speed together, this campaign uses a little humour and the 'advantages of the page' to create a poster that communicates nothing but speed.